The Guitar Institute

The Guitar Institute is an online ecommerce and education platform for modern guitarists, consisting of books, courses, downloads, and more. Founder and owner, Jeffrey Kunde, is a Grammy-nominated guitarist and producer with over 20 years of experience and expertise as a professional, touring musician, recording on over 100 albums, over 1000 songs, many of which included award and Grammy winning artists. ​

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I worked as the art director on this project, leading the rebranding of the company. This included new color schemes, updated logos, the redesign of 6 print and digital books, creation of digital product packaging, webpage design, digital product design, as well as ad design and organic social media content creation. Book sales increased by 10x in on year.